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NIKE LOXO
“Student Project Not Affiliated with NIKE”
BRIEF + BRAND
FROM NIKE BUT JUMPING OUT FROM NIKE'S CURRENT SNEAKERS AND APPAREL DESIGN
Nike, with its signature swoosh, has become the premier name in the athletics apparel and equipment industry. It seeks to develop groundbreaking innovations to expand human potential. This commitment carries over to the Nike Golf brand, which features a full line of shoes, apparel, and accessories.
NIKE LOXO
A smart golf camera to record player’s
shots easily.
Summer 2024 | 14 weeks Student Project
WHEN PEOPLE FILMING GOLF ...
Adjusting the tripod and camera position for self-recording a golf swing takes too much time and effort.
NIKE LOXO
Meet Loxo, a smart camera designed for golfers. Mount it on your golf cart to automatically track and record your movements, or use the built-in tripod for portable recording shots. Elevate your golf game with Loxo's hands-free convenience.
IDEATION
WHEN PEOPLE USE LOXO ...
Easy to carry and set up anywhere on the course, ready to capture every critical moment, providing flexibility and convenience in every situation.
FUNCTION
CAMERA & MICROPHONE
QUICK RELEASE TRIPOD
POWER BUTTON
TRIPOD
COLORS
BLACK
WHITE
NEON GREEN
MOCK-UP
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